A huge, heartfelt thank you to Katrina Mirpuri for featuring us in her recent piece 'The South Asian brands putting beauty on the map' in The Standard.
A win for any South Asian beauty brand is a win for all of us, and we are so delighted to be included in this lineup of incredible brands.
It's not just about representation, which is vital, but it's also about giving everyone the opportunity to experience the traditions, rituals and transformative benefits of beauty from around the world.
With roots in ancient tradition and deeply transformative formulas, South Asian beauty is deserving of a place on any good beauty lover's shelf. We highly recommend giving this piece a read for some inspiration on what to buy next.
