Dancing Guru is the owner of this website.

We respect your personal information and endeavour at all times to comply with the Data Protection legislation that is in force from time to time.

Information may be stored manually or electronically. Any personal information you give us will be processed in accordance with the Data Protection Act 1998. Any queries relating to data collection or our use of your personal information should be sent to info@thedancingguru.com

All data and personal information that we receive from you are held in accordance with our Data Protection Registration Notification.

We use the information provided by you to: - Process any order or enquiry by you. - For statistical purposes to establish the popularity of product ranges to ensure on-going availability of popular products. - To administer our business. - To notify you of any product developments which may be of interest to you, but only if you have opted to receive such updates.

There may be circumstances where we may share some of your data with third parties: Credit card details will be shared with our agents, (credit reference agencies, credit card clearing agencies, fraud prevention and detection agencies) and our fulfilment partners that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function.

In the unlikely event that our business may be sold to another company then the data records that make up part of our business will be transferred.

We will not pass your credit card details onto anyone other than parties detailed above and will take all reasonable care to keep your order secure, but in the absence of our sole negligence we cannot be held liable for any loss you may suffer if a third party obtains unauthorised access to any of your data, including credit card details that you have provided.

We comply fully with The Distance Selling Regulations 2000; Electronic Commerce Regulations (EC Directive) 2000; and The Privacy and Electronic Communications Regulations (EC Directive) 2003. More information can be found at www.dti.gov.uk

Registering with Dancing Guru

You can register your details by submitting your name, address and email address to us. Please note that by submitting the form you are agreeing to the terms and conditions of the site.  Please take time to read them.



Online purchases are payable on the Paypal gateway system. Data supplied on this gateway are encrypted and are not shared with Dancing Guru or its partners to ensure security of your payments.

Transfer of personal information overseas

The day-to-day management of the dancingguru website does not imply transfers of personal information which relates to you outside the European Union. If Dancing Guru was to transfer your personal information outside the European Union, we will ensure that you are notified in advance of the details of such transfer and that this transfer complies with the requirements of the Directive and of any act implementing it which applies to you.


If your web browser is set up to accept cookies, a cookie will be stored on your hard drive when you visit Dancing Guru's website. Cookies allow Dancing Guru to collect information about your computer, which may include your IP address (a number assigned to your computer when you register with an Internet Service Provider), type of browser, operating system, domain name, and the details of any website which has referred you to this website. Dancing Guru uses cookies to track and collect information about which parts of Dancing Guru's site and newsletter (including links to other websites) are being visited by you. Cookies also allow Dancing Guru to recognise your computer while you are on Dancing Guru's site, and to send you to the country of origin and language you selected on your first visit to Dancing Guru's site. This information is used to maintain the quality of our service and to provide tracking and statistics regarding the use of our website.

If you would rather not have this information stored on your computer, you can configure your browser so it does not accept cookies. However, if you disable cookies you may not be able to access all parts of this website, including the purchase section.

Access to and correction of your personal information

Please contact Dancing Guru if you would like to seek access to or correct the personal information we hold about you. Dancing Guru will provide you with access to your personal information and will take reasonable steps to amend any personal information about you which is inaccurate or out of date.
You also have the right to object to the processing of your personal information, for legitimate reasons.

Further information, complaints and requests for access or correction

If you: 

a. have any queries about how Dancing handles your personal information please contact us at  info@thedancingguru.com or write to us at Dancing Guru, PO Box 72555, London, NW26 9HF.